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Group Buy Consumer Segmentation 1/29/2010
''Group buy'' is the new buzzword in recent years, buy a house, buy a car, it seems that anything can be for groups of commodities. In this way, the number of expanded and enhanced price negotiations, they will naturally be able to save money.
In fact, the ''Group buy'' is no stranger to us, it commonly referred to as the wholesale very similar. Only, wholesale and commonly used in the channel or group of consumers, ''Group buy'' is unrelated to the number of consumers together, finally to enjoy for the channel, groups of consumers wholesale prices.
If the careful study why the wholesale price than retail price and it is because the purchasing volume expanded and accelerated the speed of merchant cash flow can improve utilization of funds. In general, many more goods wholesale and retail price difference of 10% to 20%, non-staple food even more than 30%.
''Group buy'' there is a special form, that is: for those who can be a collection of consumption (there is no exclusive) goods, you can then press the number of Group buy an equal share costs, to achieve the purpose of saving money. This form of pursuit of a decline in per capita costs, rather than in front so as to obtain a lower wholesale price.
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